I'm Amy. I'm a content design and design systems consultant, making the case for simplicity and inclusion in the face of complexity.

Amy sits on her sofa smiling and holding a cup of tea. Her laptop is open on her lap. a colourful bookshelf is visible in the background

Right now, I'm working on design systems at Springer Nature.

I've worked as product owner for design systems at BT and Babylon Health and I spent 3 years at the Government Digital Service as content lead for the GOV.‌UK Design System.

Prior to GDS, I worked at Which? writing about everything from compost to conveyancing.

I care about making services accessible and inclusive, starting with the basics – the words we use to talk about them.

Latest articles and talks

Design systems for humans

Crediting contributors in design systems

Why it's time to update our language about bad design patterns (blog post)

How to share research in design systems (blog post)

Structuring documentation in multi-brand design systems (blog post)

Things I've written elsewhere

The trouble with mailto email links and what to do instead

4 ways design systems can promote accessibility - and what they can't do

How the GOV.UK Design System can work alongside other government design resources

How we document components and patterns in the GOV.UK Design System

Opening up the GOV.UK Design System for contribution

Introducing the GOV.UK Design System

Contact me

If you've got a question or you'd like to work with me
get in touch