Hello.

I'm Amy. I'm a content designer and design systems expert, making the case for simplicity and inclusion in the face of complexity.

Right now, I'm working as product owner for the design system at BT.

Before that, I was product managing the design system at Babylon Health and before that, I spent 3 years at the Government Digital Service as content lead for the GOV.‌UK Design System.

Prior to GDS, I worked at Which? writing about everything from compost to conveyancing.

I care about making services accessible and inclusive, starting with the basics – the words we use to talk about them.

I also make food and take photographs of it.

Latest articles and talks

Why you don't need a separate design system for internal services

So that was 2019...

NUX8: Inclusive documentation

Level Up: Enabling contribution to the GOV.UK Design System

Design systems: 5 lessons in enabling contribution

10 More Blog posts update

Things I've written elsewhere

The trouble with mailto email links and what to do instead

4 ways design systems can promote accessibility - and what they can't do

How the GOV.UK Design System can work alongside other government design resources

How we document components and patterns in the GOV.UK Design System

Opening up the GOV.UK Design System for contribution

Introducing the GOV.UK Design System

Contact me

If you've got a question or you'd like to work with me
get in touch